The night before Thanksgiving, often called “Blackout Wednesday” has become one of the busiest and most dangerous nights of the year on our roads. As friends and family gather to celebrate the holiday weekend, celebrations often lead to impaired or distracted driving. For people walking and biking, that combination can turn deadly.
What Is Blackout Wednesday?
Blackout Wednesday refers to the Wednesday night before Thanksgiving, when many people return to their hometowns or head out to meet with friends. In Montana, the Thanksgiving Day holiday period is particularly concerning. From 2014–2023, 15% of all November traffic fatalities occurred during the Thanksgiving holiday window. This is the highest proportion of any holiday period in the state.
Why Pedestrian and Bicyclist Safety Matters
Shorter days, colder temperatures, and holiday travel create conditions that put people walking or biking at greater risk:
- Reduced visibility - sunset comes early and many people are out and about in low-light/dark conditions.
- More impaired and distracted drivers - During the Thanksgiving holiday period, 25% of fatalities involved an alcohol-impaired driver.
- Increased foot traffic - downtowns, residential areas, and shopping areas are busier than usual during the holidays.
If you’re driving:
- Plan a sober ride before heading out - use public transit, rideshare, or designated driver.
- Slow down and stay alert - in areas with nightlife, restaurants, or pedestrians.
- Avoid distractions - a single text can take your eyes off the road for the length of a football field.
If you’re walking or biking:
- Be visible - wear bright or reflective clothing and use lights.
- Make eye contact with drivers before crossing or turning.
- Be predictable - follow traffic laws, use signals, cross at intersections, and stay in designated lanes where available.
- Walk or bike sober - Impairment affects balance, reaction time, and judgment, no matter how you travel.
Everyone has a role in making the roads safer this holiday season. The best celebrations are the ones where everyone makes it home safely.